Highlights (AKA Feature Slides)
What is a Highlight?
A highlight is the way to get your initiatives, events, etc. featured on the ALA homepage in the slide show or on the slideshow of another portion of the website. Please visit the site at www.ala.org to review the layout of the homepage, and pay attention to the guidelines below as you prepare your feature slide.
In this example, please note the three visual elements -- 1) the image, 2) the headline, and 3) three lines of text. The headline and text are not part of the image, so do not include them there, as they will be installed separately. There are two additional elements not illustrated: 4) alternate text for the image and 5) the URL to the page you want visitors to see.
Due to high demand and limited space, some types of ALA events, such as pre-conferences, will not be featured. If you are not sure whether your event qualifies for a highlight, contact the email@example.com.
How to Get a New Highlight Posted
- ALA staff members can login to view and submit the form at http://www.ala.org/offices/itts/highlights. (Because of the way single-sign-on works, you may want to go to the site first, login, and then copy and paste this link.)
How to Prepare a Highlight
- ALA must have the legal right to use the image. Do not submit images that we do not have the right to use. (You may wish to plan ahead if you do not have staff available to prepare images for you. Production Services should be able to assist units, for a nominal fee, in creating graphics for highlight items. Templates are o available to download and use, below.)
- Prepare a 467x174 pixel PSD or otherwise lossless image (PNG, BMP etc.) to submit with the form, with the important visual information located in one of these three areas: the top 60%, since the bottom 40% should have the screened area that the text shows on, or 33% on either the left or right side, with text to show in the larger area adjacent.
- Provide up to 100 characters of alt text to describe your image (this is read out loud to visitors using screen readers). Highlights without alt text will not be installed.
- Create a descriptive, concise headline. This text will be bolded.
- Create brief text (about 200 characters, NOT 200 words) for the general content field. These two text fields will display over the bottom part of your image, so please ensure that there is no text in that area of the image.
- Note that the entire highlight box is a link to your content page, so include the URL to the page you want featured. (Make sure the page is created or updated, as appropriate.)
- Time sensitive highlights take priority over evergreen highlights. For time-sensitive highlights, include the start and expiration dates with your request. Your start date should reflect the date by which you will have your content page completed or the date your event registration opens; your expiration date is the latest date the highlight should be available. Please note that we will use this information primarily to set the expiration date on your highlight. We may not be able to honor your request to feature a highlight for longer than one week. If your highlight is not time sensitive, let us know that it is evergreen, a term we are using to describe highlights that can be displayed whenever an opening is available. (Note that we cannot guarantee whether your evergreen highlight will be displayed, or the length of time that it will be available.)
- If the highlight should not be displayed before a certain time on the launch date, inform us of the earliest time the highlight can be shown.
Download the Photoshop or PNG templates to create a new feature slide for your Highlight.
- Layered Photoshop PSD
- 32-bit PNG version (for editors other than Photoshop) -- Classic, Image Left, Image Right
|highlight multi-template.psd||507 KB|